DATES FOR ACTION: 20th to 24th December.
INDUSTRY: Fur Farming.
LOCATION: International Call to Action.
We have been contacted by the German Coalition Against the Fur Industry for an international call to action targeting a specific retailer, Escada. Escada declared themselves Fur-Free in 2010 after constant campaigning for three solid years. In 2017 they started selling fur again.
We believe that international calls to action against specific targets can be a great tactic to not only raise awareness but also force a business to do a little better and for that reason we are calling on all of our readers to organise, however they seem fit, to put pressure on Escada during the dates provided.
Escada has a very handy website where you can find all of their retail shops so have a look in their finder to be able to approach your closest retailer. You can search by country or by city, they have retail shops in many different countries.
As always, we would like to remind people that creativity is a great tool for campaigning. Whatever your tactic is, be it underground or overground, make sure to report what’s happened against Escada and ensure that Escada understands why they are being targeted. For any underground actions please refer to our Contact Us before sending reports. For overground actions, get creative! They like to present themselves as a very posh and fancy shop. Maybe bring nature back to their patch and cover them in autumn leaves. Maybe if they really like fur a hairdressers can donate a couple of bags of hair. That might help them understand what fur really is. Any and all actions are in the toolbox for you to use. Make it fun, make it militant and make it loud.
Find below the original email with more information and links that will help you decide what to do, and join this call to action wherever you are!
“20th – 24th December 2019: Days of action against ESCADA´s fur trade!
In autumn 2019 the German Coalition Against The Fur Industry (OGPI)
organised an Anti-Fur tour in Germany and Austria. In October and
November the tour protested every weekend in front of another ESCADA
shop in a different city, always demanding the end of ESCADA´s bloody
fur trade. All in all there were 13 different actions taking place
during that period.
For winter 2019 the OGPI calls for more days of action against ESCADA.
If you can join in, please let us know in advance and share your
Facebook events with us.
Send us pictures and let us know how it went afterwards.
Together we can make ESCADA fur-free again!
ESCADA has been a target of Anti-Fur Protest from 2007 to 2010 and
declared to go fur-free, but started selling real fur again in 2017.
Since then we have been organising protests against ESCADA.
The OGPI is a network of different groups and individuals organised to
aboliosh the fur trade. There is a campaign team which collects and
collates information about the fur industry and makes this available to
other animal rights groups. The campaign team also suggests strategies,
coordinates actions and provides info-material. But all persons active
in a campaign decide for themselve which form of action they take.